§05 · BRAND — WORDMARK + MARK — FILE 029 / W
Letters & fruit, separated.
DR.BANANA / 28.ROOM
2 modes
23.04.26 · SÃO PAULO
The bubble wordmark and the smile-banana each stand alone. The wordmark for type-led surfaces — posters, ticket mastheads, wayfinding. The banana alone for stamps, app icons, NFC node stickers, and anywhere the wordmark would be redundant or too large.
MODE · W/01 S/WORDMARK
DR.BANANA bubble wordmark
Bubble wordmark
STAND-ALONE
MODE · W/02 S/MARK
Dr. Banana smile-banana mark
Smile-banana mark
STAND-ALONE
§ W/01
Wordmark · where
Poster mastheads, ticket headers, event programme covers, wayfinding vinyl. Whenever the name is the punctuation.
§ W/02
Banana · where
App icon, favicon, NFC node stickers, membership card face, stamps, watermarks. Whenever the name would be redundant or too loud.
§ W/03
Clear space
Minimum one cap-height around the wordmark; one banana-width around the mark. Never crowd the bubble strokes.
§ W/04
Minimum size
Wordmark: 32px height on screen, 12mm in print. Mark: 24px / 9mm. Below that, strokes collapse.
§ Rule · W The wordmark and the banana are the same voice, different volumes. Never pair them side-by-side as equals — if both appear, use the primary lockup instead.
BRAND · STAND-ALONE MARKS
LOCKUP → §05 / LOGO
— The club.